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 What is the difference between Leads, Acccounts, Contacts, Opportunities, and Targets?

Solution

Leads:
In The HUB a Lead is an unqualified contact usually generated from some form of marketing related event, for example it could be a person that has filled out a form on your website or someone that you met at a trade show and you are not sure yet if they have buying authority. Once a Lead is qualified and converted then it can be split into three parts; a Contact once you have established 'Who' it is, an Account when you know 'Where' they work and an Opportunity once it is known 'What' they might buy.

Accounts:
The Accounts module is the centralized base from which you can create an association with most records in The HUB. It is possible to create a relationship with Contacts, Converted Leads, Opportunities, any Activity such as Emails or Meetings and Cases. Accounts in The HUB will typically hold all information specific to a company that your organisation will have a relationship with. In real world terms an Account may be a business entity that is a qualified Sales Prospect, Customer, Supplier or Re-seller and can be used to track all interactions that take place between these entities and your organisation.

Contacts:
In The HUB a Contact is an individual who is typically associated with an Account (organisation) or Opportunity (qualified prospect). For example if 'Techco' is the Account, then 'John Smith, Sales Manager of Techco' is the Contact. This module holds all information relating to these individuals and also provides a vantage point for any history relating to a Contact record, for example if they were involved in a Meeting, raised a Case or sent an Email.

Opportunites:
An Opportunity is a qualified Sales prospect with a likely chance that they will be able to do business with your company. You have established that they have buying power and have entered into the buying cycle. This module allows you to track your Opportunities throughout the Sales Pipeline until the deal is 'Closed Lost or 'Closed Won'.

Targets:
TYPICALLY Targets are used as the recipients of a Marketing Campaign, your organisation knows very little about these individuals and they may be re-used for new Campaigns or deleted without any impact to the business. Your organisation will spend little resources on Targets and will usually be contacted en masse. Targets can be acquired from purchased email lists or gathered from trade shows your organisation has been present. The Targets module in The HUB is used to store and manage information about these individuals.

 
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Article ID: 157

Category: hub

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